We were asked to create the branding of a clothing company in Vietnam. The brand name is Aino Sofia.
Aino means love in Japanese (
愛 の Sofia). They plan to
infuse both Japanese style and European style into clothes and sell them to the 20 to 45 age range women in Vietnam.For their slogan, the client presented us with two options "Treat Yourself" and "Love Yourself." We thought neither of them really stood out, so we offered to help them brainstorm a little bit. The client was happy to hear that we'd like to pitch in some ideas, but was concerned that the Vietnamese population will not understand the slogan if we use difficult English words.
We came up with the following slogan -

Since Aino means Love in Japanese, when you wear their clothes, you are literally in "love."
But it also means that since the quality and the style of the clothes are so nice, anyone who wears them will fall in love with the clothes. It is also very easy to understand and remember.
The client loved this idea and decided to use this as their slogan.
As for their logo, we came up with something that is really simple and elegant.

As well as a more elaborate, detailed symbol for their brand.

We also created some print pieces for them, including labels for their clothes and hang tags. Below are just a couple of samples...
Generic hang tags: front and back

Designer hang tags: outside and inside


We made the designer hang tags long in case they need to be hung with the generic hang tag.
The above materials are all copyrighted by Aino Sofia. Please do not copy, reproduce, save, manipulated, transferred or store on any electronic retrieval system or device or copy without prior explicit permission from Aino Sofia.